The Nice People Take Drugs adverts that are currently running on London buses are to be pulled by the bus company.
The adverts are being removed despite there not being a single complaint from the public nor any negative press coverage appearing. The campaign has attracted worldwide attention for its truthful message about contemporary drug use and its constructive attempt to engage politicians in a desperately absent debate.
CBS Outdoor, the billboard advertising company that booked the adverts had originally approved the copy for printing but are now taking the advice of CAP (The Committee of Advertising Practice), which expressed concerns about how the adverts might be interpreted. The London bus company then insisted that the adverts are removed. CBS has offered Release the opportunity to put new adverts in place during July, so long as CAP approves the new slogan.
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